Toyota Introduces Groundbreaking Welcome to Country Ignition System for Australian Models

Toyota has introduced a new "Welcome to Country" ignition system for cars sold in Australia, which requires drivers to recite an acknowledgement of the local Aboriginal people before the car will start. This system, based on research by advertising executive Dee Madigan, aims to create a more culturally immersive driving experience by encouraging drivers to connect with the land and its Indigenous history. The system also extends to other car functions, like refueling and opening the boot, and Madigan believes that the demand for such culturally enriching systems will expand to other aspects of daily life, from household appliances to public spaces.